Introducing HitVerb: 12 classic rooms for your DAW. Transform your tracks with the one thing you might not have: a legendary set of acoustic spaces.
The Hit Factory built its storied history by being a top-shelf destination recording facility for many of the world's greatest artists and bands. 50 years after its inception, we thought it was time to bring the sound of The Hit Factory rooms to everyone. After all, not everyone can get to New York, London to track and mix their songs.
“HitVerb is a collaborative effort with years in the making. Historically, there have been a total of 26 recording studios across the seven Hit Factory locations since 1975. 12 of the room reverbs within HitVerb were collected over the years as impulse responses and proprietary captures.
Seminal albums were recorded and mixed within all of these studios; pop, rock, R&B, hip-hop, blues, jazz, and soundtracks we all have come to listen to during the past half century. We’re confident you’ll enjoy using these spectacular sounding virtual live rooms on your music for many years to come.”
Troy Germano
Owner; The Hit Factory Studios
“HitVerb’s ability to adjust the placement of an instrument in the room unlocks new ways to create depth and realism in a stereo mix. The decay time, early reflection and reverb tail controls make this plug-in that extra spice in the signal chain of programmed drums or synths.”
Kenta Yonesaka
Chief Engineer, The Hit Factory (Keith Richards, Jon Batiste, Kendrick Lamar, The Rolling Stones, A$AP Rocky, Joan Jett & The Blackhearts, Slick Rick, J Balvin, Bon Jovi, Travis Scott, Tamio Okuda, Sean Lennon, Logic, Mark Ronson, H.E.R., Pharrell Williams, Josh Groban, The Struts, Lauryn Hill, Chance The Rapper, Pentatonix, Tyga, Chloe Stroll, YG Marley, Jonathan Cain)
“I often times reach for a reverb that genuinely sounds real… natural, as if I’m in the room. When I use HitVerb, that organic sound of the original Hit Factory room shines. I can take any dry source given to me and make it sound as if I recorded it in that room, all the ambience intact forgetting that I’m even using a plugin."
Mario J McNulty - Producer/Mixer
(David Bowie, Prince, Willow, Nine Inch Nails)
"I was never a true believer of room reverb plugins, that is until I loaded up HITVERB. A phenomenal room reverb I didn't know I needed, and now I know it will never leave my arsenal."
Tane (G-Eazy, Kodak Black, Leon Bridges, Lil Uzi Vert)
“In the music industry, ‘legendary’ and ‘The Hit Factory’ are synonymous. The accuracy by which these iconic rooms are captured is incredible; having their sound at your fingertips is nothing short of amazing.”
BJ Ramone
“HitVerb has quickly become a go-to reverb on all of my projects. The early reflections can’t be beat when you’re looking to give an element within a track a simple sense of space or add a little bit of pop. I’ve used it recently on artists such as Shenseea, Tyla, and Sebastian Yatra while tracking to give their vocals a little bit of sauce to feel confident laying down their best take.”
Justin Klatzko
“HitVerb’s accuracy and realism are incredible—it instantly makes any track feel like it was recorded in a world-class studio, whether it’s strings, choir, drums, or even a synth needing natural space and depth. It’s already an essential tool in my workflow, and I can’t imagine working without it.”
Randy Slaugh - Producer / Composer
(Jelly Roll, Sleeping With Sirens, Skillet, The Amity Affliction, Netflix, ESPN)